With sophistication and intellect
that were top priorities
for the creator of the campaign
for the new scent - Paradoxe
(starring Emma Watson),
San Frey decided to present
the product in her own, unique way.
Just as Watson,
representing another
part of her authentic self.
Master perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu collaborated with Miuccia Prada and Raf Simons to reconcile timelessness and avant-garde, nature and innovation. The new Prada feminine fragrance embraces the paradoxes of iconic ingredients to reveal new scented sensations.
Reinventing freshness with the first Neroli bid extraction for Prada to capture the flower fresh dimension. Reinventing sensuality with Ambrofix, a bio-converted Amber, revealiang a vibrant warmth. Reinventing intensity through a nee revolutionary musk molecule,
the Serenolide, for an intense yet subtle and comfortable trail noticeable right from the top.