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GLUTEN MORGEN
Creative Direction
Campaign Video Editing & Color-Grading
Social Media Strategy
Event Co-Creative Direction & Production
CONTENT PRODUCTION FROM THE LAUNCH EVENT
GRAPHIC DESIGN (INVITES)
Packaging Design
TAKING FRESH BAGS OUT

OF THE OVEN DAILY

On the bake sheet we have:
BRIOSCHE, BÜLA, TÔAST, BOHĒN, & CHLEBAG
This kind of gluten comes guilt-free.

CREATIVE DIRECTION:
Monia Kalicinska | MANDEL
San Frey | MISO STUDIO
MODEL:
Charlotte Tomas`
PHOTOGRAPHY:
Lola Banet
STYLIST:
Anka Dobrzanska
HAIR & MAKEUP:
Cincior
DOP:
Łukasz Suchocki
EDITING & COLOR GRADING:
San Frey | MISO STUDIO
LIGHT:
MC hocieszynski
ASSISTANTS:
Jagna Sapala, Julia Janik, JD,
Julia Trukawka, Justyna Zybczyńska
LOCATION:
Żona Krawca
SOCIAL MEDIA STRATEGY
& MANAGEMENT

From planning the instagram feed accordingly to the thought through strategy....

to brain storming and later on creating & posting engaging previews and trailers as planned in the content calendar....

& designing a dedicated product-focused stories turned to highlight - got it all covered


EVENT & POP UP
We brought a real-life-event-friendly bakery to life.
Keeping the vibe of the collection and the campaign.
Even the invites were crunchy, designed to look like fresh bakes straight out of the oven.
The result? A fully immersive, campaign-to-pop-up experience that was as insta-worthy as it was gluten-coded.

CREATIVE DIRECTION:
Monia Kalicinska | MANDEL
San Frey | MISO STUDIO
PHOTOGRAPHY:
San Frey | MISO STUDIO
DOP, EDITING & COLOR GRADING:
San Frey | MISO STUDIO
GRAPHIC DESIGN:
San Frey | MISO STUDIO
FOOD STYLING:
Marta Orlikowska
GIANT TOAST:
Jagna Sapala, Julia Janik | MANDEL
San Frey | MISO STUDIO
PR & INFLUENCERS:
Zuza Nowak | MOODBOARD AGENCY


PACKAGING DESIGN
Based on names and inspiration behind each model from the new collection - we designed a dedicated box for: BRIOSCHE, BÜLA, TÔAST & BOHĒN,
Creating an unusual customer experience, since a lot of Mandel clients order their bags online. Its not only an opportunity to stand out but also make the product even more unboxing-video--worthy.




EXPLORE MORE THAT WE CREATED FOR MANDEL:
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