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GLUTEN MORGEN

Creative Direction

Campaign Video Editing & Color-Grading
Social Media Strategy
Event Co-Creative Direction & Production

CONTENT PRODUCTION FROM THE LAUNCH EVENT
GRAPHIC DESIGN (INVITES)
Packaging Design 

TAKING FRESH BAGS OUT

OF THE OVEN DAILY

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On the bake sheet we have:

BRIOSCHE, BÜLA, TÔAST, BOHĒN, & CHLEBAG
This kind of gluten comes guilt-free.

CREATIVE DIRECTION:
Monia Kalicinska | MANDEL
San Frey | MISO STUDIO

MODEL:
Charlotte Tomas`

PHOTOGRAPHY:
Lola Banet

STYLIST:
Anka Dobrzanska

HAIR & MAKEUP:
Cincior

DOP:
Łukasz Suchocki

EDITING & COLOR GRADING:
San Frey | MISO STUDIO

LIGHT:
MC hocieszynski

ASSISTANTS:
Jagna Sapala, Julia Janik, JD,
Julia Trukawka, Justyna Zybczyńska  

LOCATION:
Żona Krawca

SOCIAL MEDIA STRATEGY
& MANAGEMENT

From planning the instagram feed accordingly to the thought through strategy....

to brain storming and later on creating & posting engaging previews and trailers as planned in the content calendar....

& designing a dedicated product-focused stories turned to highlight - got it all covered

EVENT & POP UP

We brought a real-life-event-friendly bakery to life.
Keeping the vibe of the collection and the campaign.
Even the invites were crunchy, designed to look like fresh bakes straight out of the oven.

The result? A fully immersive, campaign-to-pop-up experience that was as insta-worthy as it was gluten-coded.

CREATIVE DIRECTION:
Monia Kalicinska | MANDEL
San Frey | MISO STUDIO

PHOTOGRAPHY:
San Frey | MISO STUDIO

DOP, EDITING & COLOR GRADING:
San Frey | MISO STUDIO

GRAPHIC DESIGN:
San Frey | MISO STUDIO

FOOD STYLING:
Marta Orlikowska

GIANT TOAST:
Jagna Sapala, Julia Janik | MANDEL
San Frey | MISO STUDIO 

PR & INFLUENCERS:
Zuza Nowak | MOODBOARD AGENCY
 

PACKAGING DESIGN

Based on names and inspiration behind each model from the new collection - we designed a dedicated box for: BRIOSCHE, BÜLA, TÔAST & BOHĒN,

Creating an unusual customer experience, since a lot of Mandel clients order their bags online. Its not only an opportunity to stand out but also make the product even more unboxing-video--worthy.

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EXPLORE MORE THAT WE CREATED FOR MANDEL:

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