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CUPIDS BAG HUNT
guerrila marketing v-day campaign
Cupid doesn’t miss - but this time, he let the bag go on purpose.
For Valentine’s Day, we turned Mandel’s best-selling drop into a guerrilla-style treasure hunt across Warsaw.
The result?
A love story wrapped in 3D animation, clues, and city buzz - with the bag selling out in a record 6 minutes during restocks.
CREATIVE DIRECTION
CAMPAIGN STRATEGY
GRAPHIC DESIGN
2D & 3D ANIMATION
RECAP VIDEO PRODUCTION
COPYWRITTING
From screen to street - we moved Mandel’s community offline, prepping them for a real-world chase that started in their feeds and ended on the map.
For full immersion, we made the switch; the entire campaign rolled out in Polish to ground the experience in Warsaw and speak directly to the local audience.
We opened a direct line launching a broadcast channel, dropping the first clue and watching the chaos unfold.
From there there were: tasks, strategy, and one mission - get to the finish line first.
What started as a playful guerrilla drop turned into a full-on city sprint.
Participants came with strategies:
some on foot, others speeding through the district on bikes and Limes.
Families teamed up,
friends tracked routes, and a few moms even brought their kids as support crews.
The bag was the prize,
but somewhere along the way,
the goal shifted.
It became about the thrill,
the chase, and the shared experience.
As one player put it:
"I didn’t care if I won,
I just wanted to get to the finish line"
RECAP:
EXPLORE MORE THAT WE CREATED FOR MANDEL:
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